How Vitality Wellness eliminated 10+ hours of weekly reconciliation work

By unifying Shopify and GA4 data, Vitality Wellness gained confidence in their marketing spend and scaled revenue by 25%

Vitality Wellness

Industry

Health & Wellness

Size

$20M ARR

Platform

Shopify Plus

Location

Austin, TX

10+ hrs
saved each week on reconciliation
25%
increase in ad spend with confidence
100%
accuracy in revenue attribution

Challenge

Drowning in spreadsheets with mismatched data

Vitality Wellness, a leading health and wellness ecommerce brand, was struggling with a critical problem: their marketing team couldn't trust their data. GA4 showed impressive attribution numbers, but when the CFO compared them to actual Shopify revenue, the numbers never matched.

Their marketing director spent 10+ hours every week exporting data from both platforms, building complex pivot tables, and trying to reconcile the discrepancies. Even after all that work, they still couldn't confidently answer basic questions like "What's our true ROAS?" or "Which channels are actually driving revenue?"

The finance team was asking tough questions about every budget decision. Marketing was hesitant to scale ad spend because they weren't confident in their attribution data. They knew they were leaving money on the table, but without reliable data, increasing budget felt like gambling.

"We were spending more time questioning our data than using it to make decisions. Every CFO meeting turned into a debate about which numbers were 'right.' It was exhausting and we knew we were missing opportunities to scale."

- Sarah Martinez, VP of Marketing at Vitality Wellness

Solution

Unified data infrastructure in 5 minutes

Vitality Wellness implemented GA4+SHOPIFY to automatically sync and reconcile their Shopify order data with GA4 attribution data. The setup took less than 5 minutes: they installed the Shopify app, connected their GA4 property, and GA4+SHOPIFY handled the rest.

Within hours, they had 2 years of historical data unified in a single dashboard. Shopify revenue became their source of truth, automatically matched with GA4 session and campaign data. No more manual exports. No more reconciliation spreadsheets. No more questioning the numbers.

The marketing team could finally see true attribution paired with actual revenue. They knew exactly which campaigns were driving sales, not just clicks or conversions that might not convert to revenue.

Measurable business impact

Time savings: The marketing director immediately reclaimed 10+ hours per week previously spent on manual reconciliation. That time was redirected to strategic initiatives and campaign optimization.

Confident scaling: With accurate attribution data, Vitality Wellness increased their ad spend by 25% within the first quarter. They could finally identify which channels truly drove revenue and scale accordingly.

Aligned teams: Marketing and finance now work from the same dashboard with the same numbers. CFO meetings transformed from debates about data accuracy to strategic discussions about growth opportunities.

Better decisions: With hourly data updates and complete visibility into the customer journey from first click to final purchase, Vitality Wellness makes faster, more confident marketing decisions.

"Finally, data we can trust. The reconciliation nightmare is over. Our CFO and I are looking at the same numbers, and we're making decisions in hours instead of weeks. GA4+SHOPIFY gave us the confidence to scale."

- Sarah Martinez, VP of Marketing at Vitality Wellness

Ready to trust your data?

See how GA4+SHOPIFY can eliminate your reconciliation headaches and give you confidence to scale.

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