5-minute setup, 2 years of historical data unified in an hour. Infrastructure that would have taken months to build.
Peak Performance Nutrition was scaling rapidly, growing from $10M to $35M ARR in just 18 months. Their marketing sophistication was growing too: they needed to understand attribution across multiple channels, track customer lifetime value, and make data-driven budget decisions.
The problem: they didn't have a data team. Their marketing director had a clear vision of what they needed (a unified data warehouse combining Shopify orders with GA4 attribution data), but building that infrastructure would require hiring data engineers, setting up BigQuery, writing ETL pipelines, and maintaining everything ongoing.
They explored hiring a data engineering firm, but quotes came back at $150K+ for the initial build, plus ongoing maintenance costs. For a lean, marketing-focused team, that investment didn't make sense. They needed enterprise-level data infrastructure without enterprise-level complexity or cost.
"We knew exactly what we needed, but we couldn't justify hiring a data team to build it. We're marketers, not engineers. We needed a solution that just worked without requiring technical expertise or massive investment."
- David Park, Head of Growth at Peak Performance Nutrition
Peak Performance installed GA4+SHOPIFY from the Shopify App Store and connected their GA4 property. The entire setup took 5 minutes. No configuration files, no API keys to manage, no BigQuery setup. GA4+SHOPIFY handled all the technical complexity automatically.
Within an hour, 2 years of historical data was unified in their dashboard. Every Shopify order automatically matched with GA4 session data. They could see exactly which campaigns drove purchases, track customer journeys from first click to final sale, and calculate accurate ROAS across all channels.
GA4+SHOPIFY provided managed BigQuery hosting, automatic data synchronization, and a dashboard built specifically for Shopify merchants. All the infrastructure they needed without hiring a single data engineer. The platform handled updates, maintenance, and optimization automatically.
Cost savings: Peak Performance got enterprise data infrastructure for a fraction of the cost of building in-house. They avoided $150K+ in initial development costs and ongoing data engineering salaries, while getting a solution that scaled with their growth.
Time to value: Instead of months of development, they had working infrastructure in 5 minutes and historical data unified in an hour. The team started making better decisions immediately instead of waiting for a custom build.
Attribution accuracy: With Shopify order data as the revenue source of truth and GA4 attribution automatically matched, Peak Performance finally trusted their marketing metrics. They optimized campaigns based on actual revenue, not estimated conversions.
Scalable foundation: As Peak Performance continues growing, their data infrastructure scales automatically. No capacity planning, no additional engineering resources. Just reliable data that grows with the business.
"This would have taken our team months to build, if we could even hire the right people. GA4+SHOPIFY gave us everything we needed in 5 minutes. It's enterprise-level infrastructure without the enterprise complexity. Exactly what we needed."
- David Park, Head of Growth at Peak Performance Nutrition
See how GA4+SHOPIFY can give you unified data in minutes, not months.
Book a Demo
8661 S. Sandy Parkway
Sandy, Utah 84070
© 2025 Molly Data, LLC