About GA4+SHOPIFY

Built by Analytics Experts specifically for Shopify merchants who are tired of making marketing decisions with mismatched data.

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Who is GA4+SHOPIFY

GA4+SHOPIFY was founded by a team of analytics consultants and engineers who spent years helping ecommerce businesses optimize their marketing performance. After working with hundreds of Shopify stores, we kept encountering the same fundamental problem: merchants were making million-dollar decisions based on data they couldn't fully trust because GA4 and Shopify never quite matched up.

We watched talented marketing teams waste countless hours manually exporting data from multiple platforms, building reconciliation spreadsheets, and defending their attribution numbers in CFO meetings. We saw businesses hold back on scaling winning campaigns because they weren't confident in their ROAS calculations. We knew there had to be a better way.

Drawing on our expertise in data engineering, analytics infrastructure, and ecommerce marketing, we built GA4+SHOPIFY to solve this problem once and for all. We created a platform that automatically unifies Shopify order data with GA4 attribution, delivering accurate, real-time insights without any manual work. Today, we're proud to help hundreds of Shopify merchants make confident marketing decisions based on data they can actually trust.

Why We Built GA4+SHOPIFY

As analytics consultants working with Shopify merchants, we watched our clients struggle with the same nightmare over and over:

GA4 said one thing. Shopify said another. And they were stuck in the middle.

Every week, our clients spent hours:

  • Exporting CSVs from both platforms
  • Building reconciliation spreadsheets
  • Explaining discrepancies to their CFOs
  • Second-guessing every ROAS number
  • Defending budget decisions with data they didn't fully trust
  • Wondering if they were over-investing in channels that didn't actually perform

We saw this pattern repeat across hundreds of merchants. Every single one had the same problem. So we built GA4+SHOPIFY to solve it.

Now our clients have Shopify order data as their revenue source of truth. GA4 attribution is automatically matched. Everything updates hourly. No exports, no reconciliation, no guessing. Just data they can actually trust.

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Empowering Shopify businesses to grow

At GA4+SHOPIFY, our mission is simple: give Shopify merchants the data confidence they need to grow their businesses fearlessly. We believe that accurate, trustworthy data shouldn't be a luxury reserved for companies with large data teams. Every merchant, regardless of size or technical expertise, deserves to know exactly which marketing efforts drive real revenue.

By automatically unifying Shopify's transaction data with GA4's attribution insights, we eliminate the guesswork and manual work that holds merchants back. Our platform enables businesses to scale winning campaigns with confidence, optimize budget allocation based on actual performance, and align marketing and finance teams around a single source of truth. When you trust your data, you can make bolder decisions and grow faster.

GA4+SHOPIFY Stats

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Companies using GA4+SHOPIFY
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Hours of manual work saved
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Marketing decisions improved

"GA4+SHOPIFY transformed how we make marketing decisions. Before, we were constantly second-guessing our ROAS numbers because GA4 and Shopify never matched. Now we have one source of truth, and we've been able to scale our ad spend by 40% with complete confidence. The time savings alone paid for the platform in the first month."

Clay Kozlowski
Sr. Manager of Marketing Analytics, Arhaus

Our Partners

We work closely with channel partners and agencies who serve Shopify merchants. Our partner program enables agencies to resell GA4+SHOPIFY to their clients, offer white-label implementations, and provide ongoing consulting services using our platform as the data foundation. We believe that great agencies deserve great tools, and we've built a partner program that supports their success while delivering exceptional value to their clients.

Whether you're an analytics consultancy, a growth marketing agency, or a Shopify development partner, we offer flexible partnership arrangements including referral programs, reseller agreements, and technical training. Our partners benefit from dedicated support, co-marketing opportunities, and access to our product roadmap. If you're interested in partnering with us to deliver best-in-class data solutions to Shopify merchants, we'd love to hear from you.

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What We Believe

Revenue = Shopify

Revenue = Shopify

Shopify is the source of truth for revenue. Period. Attribution tools that don't match actual order data are just guesses.

Marketers ≠ Data Scientists

Marketers ≠ Data Scientists

You shouldn't need a data team to know which campaigns drive sales. Data should be simple, automatic, and trustworthy.

You Own Your Data

You Own Your Data

Your data lives in your BigQuery warehouse. No lock-in, no hostage data. Cancel anytime and keep everything.

Ready to See It in Action?

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